Imagine running a multi million dollar company, with thousands of debtors, creditors, employees and other customers. Keeping track of all their statistics such as credit reports and personal statistics is now an acceptable prerequisite for any CRM solution. However, now that this is the case, no solution provider will have a competitive advantage over the other.
The manual process of entering any form of data has its limitations, at some point in time the data could be inserted incorrectly. The effort of entering data is error-prone and open to misuse; moreover this process consumes valuable personnel time and associated employee costs. Customers and partners sense inefficiency and consider this as poor service.